The Evolution of Podcasts: Adapting to Video and New Audiences

The Evolution of Podcasts: Adapting to Video and New Audiences

Welcome to another episode of The Independent Creator. This is a podcast pretty much for the independent creator who is looking for alternative platforms, whether you're tired of Twitch or YouTube, you're going to look for places like Trovo, Owncast, SharePlay, or LiveSpace. Or if you have a Discord server that you kind of know, you know like I should do something else. Well, there's Guilded, there's Matrix, and many other different things.

This is what this podcast is all about looking at the different platforms that are available out there for an inquiring independent creator. So I'm your host Josh and join me as we talk about tonight's topic, which is creating a video podcast. Or if you ever thought about creating a video podcast, we're going to look at a couple of different options, scenarios, and ways to host your episodes and keep yourself organized while doing all of this. nonsense and craziness. So let's get down to it and get started with the episode. So you have decided that I'm going to join the train of people who are creating podcasts or video podcasts. Let's look at that on the aspect of this episode for tonight, because there are different ways of looking at different things if you have your video podcast, which is pretty much. You also have your audio podcast, which has been around for decades. It started back, oh, 20 years, not even 20 years ago. There's an Apple podcast that had coined a term or Apple coined a term for the podcast of a condensed episode of an audio episode that a couple of people would put together.

It's kind of like a radio talk show that normally would be on the AM band. This is more in line with the internet was starting to grow and become more out there for everybody to enjoy. So the video side of things is kind of grown up from the podcast movement. Pretty much what I'm talking about is that the podcast that normally you would listen to, let's say on Pocket Cast or Spotify or anything like that, is that that world is starting to shrink. Not that many advertisers or people listen to audio podcasts these days because the pandemic changed our way of living and our way of thinking. Because of the time before the pandemic days, you would spend an hour or two riding in your car or driving in your car. to your work. So you would need some kind of distraction. And music was, you know, you didn't want to listen to music all the time. So you started up a podcast or started to listen to a podcast and that helped create a buffer between home and work that you can kind of set yourself a part of. You kind of distract yourself from the rat race of your commute. Now, after the pandemic, well actually I should say during the pandemic, Not many people were going anywhere. So podcasts were kind of falling off at the time. And I know because I was involved in a podcast earlier then as well. We called it the Geeks 2 .0. What we usually talked about, you know, basically bringing our kids up and being as good-natured nerds and geeks as we are. So we were doing like an episode a month. We did that for almost five years.

It kind of fell off because the pandemic changed a lot of things in how we were conducting business setting things up and getting things ready to go. So people weren't listening to podcasts all that much. So the video side of things was starting to expand and become an outlet, so to speak, that these old podcasts were finding new life and beginning to get more or a different set of audience. Normally people would just not understand how RSS feeds work or look into like the side of Spotify that has all the podcasts, shows, and stuff like that. So when people were starting or these episodes or these shows are starting to kind of branch out, they were looking at YouTube, which YouTube was trying to break into the podcast space and it took a long time. Believe me, YouTube finally within the past year, they have released their podcast side or their podcast page because before that we had Google Podcast, which was a competitor, so to speak, to Apple Podcast where you can upload your show and have your shows and episodes show up in Google's podcast player.

Well, as with all things, I should say, as most things Google touches, it brings up to the world. It kills very quickly or gets bored, and it just completely abandons it and takes it behind the barn. And we know the rest. Well, they did that to Google podcasts, rest its soul, and integrated it sort of into YouTube because that's where they had moved. Google Music into YouTube as well, much to a large number of people complaining about that, but that's a completely different topic and different show. So they were seeing, oh, well, we did this with music. How about we do this with our podcast? And it took a bit of time as with all things on YouTube. This ship does not turn on a dime. So it took some time.

And finally, after many months, they decided to release YouTube podcasts. All it is is you set it up. I'll be showing this here for just a moment as setting up a playlist in your Google or YouTube channel to act as the podcast or a podcast channel. That's all it was a simple, simple code, and simple thing that they decided to go with this route. So let's take a look and see what exactly I'm telling you or showing you here. Now, this of course, as you're looking at this, is the Indie Creator Hub YouTube channel. And of course, right now, we are recording this live episode. So of course that shows up here and this is all customizable too. So what they have here is I have a playlist. dedicated to just the independent creator podcast. And if you have that or have a podcast set up in your channel, you'll have this new tab, which I am so thankful that Google and YouTube decided to implement because before the previous implementation was very confusing. It was very messy. So they decided to spread things out.

You have your life, your shorts, your regular videos, podcasts, playlists, and community tabs, which is a great thing to do. So if you go into the podcast player here or the podcast tab, you're gonna see that there is a playlist for the independent creator. Now, depending on your channel, if you have set up multiple shows, you'll have to have multiple playlists, of course, for each podcast show that you're running. And it' up here. For me, I'm just running the one. So all I have is just one playlist, which is the independent creator. And of course, you'll have the two episodes. And after next week, I'll be three episodes. Right. And then continue down the line. Now, this operates just like any like just any kind of playlist. You have each episode right here. The videos are one, two, and three, and it goes down the line, depending on how you have set it up.

And yeah, it's like I said, it's a very simple way of thinking about it. All it is is to convert or set up to make a playlist with the podcast tag. And it's a great thing, too, because if you go back into YouTube here, I go in to see looking for a podcast. All right. So on the bottom here, it's kind of I wish I make it a little bit better with the. not discoverability, but the way how you find things a little bit better. But anyway, we'll click on podcast and we'll take you to the podcast page of YouTube. And this is kind of like, you know, set up in a certain way. It's not like promoting podcasts. It promotes everything that is labeled a podcast. So you have, you know, episodes.

And this Brian Tadakohan, it could be this episode here. You got NBC News for some odd reason is showing up as a podcast, even though it isn't a podcast. You got popular podcast playlists. You got H3. You got your recommended mixing consoles, you know, kind of like your algorithm, what you've been watching via your channel. So I kind of the algorithm knows all and shows you what. I think that you might be interested in the podcast section. But like I said, it's not set up in a way to be a podcast channel page, because like I said, it shows up regular videos like the Tom Buck one here. This is a regular video that is, you know, on YouTube. I don't think Tom has set this up as his podcast because he does have a podcast.

It's the enthusiasm project, but that doesn't show up here. It's a regular video. So for some reason, YouTube is still not getting the point of what a podcast is. I mean, they have actual podcast stuff up here, like stuff you should know, 99 % invincible. And the list goes on and on. It's just like the top-of-the-line. people who get the front top header of the page here. But you want to know how to do this, right? So let's do this real quick. What you want to make sure is you have your channel set up. It's already been ready to go. You want to go into your YouTube studio.

And now what you want to do is create a playlist. So what's the best way to do that? Right. Click on Create. It says new playlist, but it also says new podcast. It's a nice thing that they have this quick selection here because let's go ahead and go into that. Now you want to create a new podcast or do you want to set up an existing playlist as a podcast? And this is what in tiles where you're seeing where all these different random videos that are showing up as podcasts, air quotes. And I guess the YouTube or the people decided, let's go ahead and set that as a podcast. By no means, go ahead and do that. But it's kind of defeating the purpose of what an actual podcast is. So for this, we'll go ahead and create a new podcast. What you want to do is go ahead, and fill in the information like the title, what your podcast description is, what is it about? whether public or private, or unlisted, and also upload a YouTube podcast banner or cover page. Now this is required because this also affects how it looks on your channel. So or how the episodes are pushed out as well. And it's the same thing if you're setting up your podcast show within Apple Podcast Connect, you also need a picture as well. It's a good thing to have ready to go because it kind of differentiates your podcast from other places and it helps also set the mood and what is to be expected from potential viewers or listeners to exactly what your podcast is about. So once you go ahead and do that and hit create, I'm going to go ahead and hit cancel because I don't want to go ahead and mess things up.

Then we go back to our channel. And I guess, yes, YouTube, for whatever reason, sometimes freaks out and doesn't do exactly what it's told. But if go back to our channel and then you'll notice, you'll have a podcast tab here showing up within your channel. If it doesn't show up, just give it a couple of minutes, maybe an hour or two, it will appear. And also. If you have live content like what I'm doing right now, it also appears within the live tab as well, which is like, again, like I said, this is a great thing that YouTube has decided to do this, keeping things quite nice and organized and not a mess where everything was all within the video side here. So you had shorts, lives, and all sorts of everything was jumbled in one section, which was a complete mess and it was not good whatsoever. Now, Going through is like how to go through how doing this is quite easy. But should you do a video podcast? Well, that's your decision. And I think more than likely the best scenario that you can probably go with is doing an audio start. Because most of the time you would have to have, I mean, don't get me wrong, start off the video. That's no problem. But. More likely you don't have the equipment if you're just starting and you're working off a very shoestring budget or less than a shoestring budget. And all you would have is just an OK microphone, which you know what? Microphones from if you find 30 to 60 dollars are perfectly good. They have decent quality and not the best, but they get you into that door. So you have your audio, your microphone, which is the most important part.

Um, if you want to go with the video, the best thing that you do is more than likely you have a camera already. It's called your phone. You don't need to do an hour-long podcast. You can do 10 to 30 or 40-minute-long podcasts. And it is perfectly fine to sit there with your phone on a tripod or on a stack of books or whatever that you are on a selfie stick that you dug out from your closet from a couple of years past and use that. because the camera on your phone is of very good quality. I mean, we're not talking like if you're still stuck with the original Moto Razr, and of course, that camera is a potato, but I mean, any decent phone from the past, like five to six years, be no problem. Or if you have like a C920 that you've had to get because work demanded you to have video conferencing during the pandemic. or during the lockdowns. So you got 920, which is a very capable device. And it's been around for decades. I mean, what, 10, 15 years? It's still a very capable webcam. Yeah, it's not the best, but you know what? Starting, you don't need the best. You don't need to get what's called gas. You don't need gas. Gear acquisition syndrome. You don't need to get the best of the best. You don't need to get a Shure SM7B.

You don't need to get a DSL camera that has a full frame with an expensive lens so you can get that full background blur and all this other stuff that you think because you see other people using it, you need to get it. No, you don't. I started with a C920. I didn't start with a USB mic. I started with an XLR mic. going into a $20 converter box, going from XLR to USB, plugged into my computer. And it was like a $60 XLR mic. Yeah, I probably splurged a little bit. No, the first one was a $20 mic I got off Amazon. You know, the bright blue one that you normally see with a kit with an arm and everything. Yeah, $20 kit. So for 40 bucks,

And then I got the C920 at, I forget, I paid probably 50, $60. So listen, just about a hundred dollars. You're, you're, you're good to go. And I didn't need to use the camera. I could have, you know, it's just gone off and just done the audio portion, but I wanted it to do the video eventually. I started my podcast journey, just doing audio. We did about 10 or 12 episodes before I decided, let's go ahead, and add a video. aspect into things. So that's where I decided, you know, started collecting stuff eventually down, down the road. A couple of years later, guys, and a couple of things and, and branched out and got, Oh, we can do remote setups have all like four, four people, excuse me, four people on one, one device. What do I need? Oh, the road, uh, road caster just came out. Let me get that.

And then the lockdown a couple of months later, I'm like, well, damn it. Oh, well, you know, things happen, right? So you don't need to have all this stuff on the onset and getting things together. But what you do need is a place to store your episodes. And that's what we're going to talk about here next actually, you need a place to upload your episodes after you get done recording them. Doing whatever kind of editing or if you say it now screw it. I'm not gonna do any editing It's gonna be raw and unfiltered Just put it out there as is and that's perfectly fine There are a lot of podcasts that are in the same position as you or like that type of style content but there are plenty of places to host your podcast episodes and there's some great ones or some Not so great ones that don't offer you a lot. But the one I use is a host podcast hosting called Captivate. Now they're offering a lot of stuff that you could look into for a very minimal cost. I believe it's $20 a month and you can upload as many things as you want. So let's take it monthly. Yeah, it's $20 a month. You get up to 30,000 downloads a month on limited podcasts, which I looked at a couple of different companies. Only a few companies are podcast hosters. have this capability or allow this offer this capability is you can have one account for multiple shows. There are some companies out there that don't allow you to do that. They have, they don't, or they don't have the capability for that. Is that if you want podcast A you also have to have another account for podcast B, which at the time can be very expensive to say is $20 per account.

So you're already at $40 for two shows. And if you're doing another show, that's, you know, 60 bucks. So, cause you need an account for yet another episode or another show. So, Captivate allows you to have unlimited shows. You can have three, four, or 20 different podcast shows on one account for $20 a month. And it's unlimited uploads and storage. And you can have a distribution list out of the wazoo. Now, Yes, you're limited to the number of downloads per month, but the 30,000 downloads are high for a show that's just getting started or is for a very highly niche show that doesn't have the reach of let's say H3 and or behind the bastards or any kind of these big name productions and podcasts that you've probably listened to yourself. They're probably looking in the range of thousands. I'm not saying about millions of downloads per month. And that's great. If you get, if your show is getting millions of downloads per month, that is pretty freaking awesome. Yeah. Pat yourself on the back there because that's a that's a huge milestone. But for a show that is just starting or you're just now getting into doing podcasts, the personal plan is more than enough with 30,000 downloads a month. You’re. 

That is a huge number. You're looking at probably anywhere from 10 to maybe 300 downloads per month, depending on the popularity of your show. So to think of that, you might be going over 30,000 is okay. Down the line, yes. You might want to start looking into the professional side, which is only, $50 a month, but at times 150,000 downloads. And you're probably also getting, residual income from your audience, help to support the show. So that is being offset by the cost that you normally would have to go into. So it's a win-win, you know. Yay. But let me show you exactly what Captivate offers. And it's a lot of stuff that they offer, not just, you know, what you see here, but no, you get a podcast web page that sets up a listing for all your episodes, show notes when you put them in. The nice thing with Captivate is that they also have a guest booking feature that makes things a lot easier. So if you're a podcast that likes to bring guests in, you can set that up where you can hit your guest, can come in, and schedule a time for conducting the interview. You can also set up pre-show notes, getting things all together for that particular episode that will transfer from the draft, getting things together to the actual show notes for the episode when it goes live. And analytics is a great thing as well. A lot of other companies offer analytics. So that's a nice thing. Podcast promotion, you get to captivate sites with your website for your podcast. get private podcasting, you can also set up donations or tips that come in through your podcast page. So it all kind of sets everything up into one location that you don't have to go for. You don't have to advertise a Patreon or a Kofi or any other site. You can have it all just within Captivate. Now, there is another side of things. If you are of the open source, and you want more control over your privacy and stuff like that. Let me show you this podcast self. It's self-hosting. Sorry. Self-hosting is called a Casto pod. Now this is a free open source solution. If you don't want to go through and you have the hardware or you want to do it, do everything yourself. The problem is, is that you are going to have to take care of everything yourself. The server infrastructure costs, the maintenance of that.

Also, you have to worry about the number of downloads, your storage, and things that you normally wouldn't have to think about if you were on a hosted plan with another company like Captivates. Now, this is, like I said, if you're part of the open-source community and you want to have that whole control, which is awesome, I wish a lot of people would go that route. Now, This offers the same pretty much the same stuff that you saw on Captivate, just that it's self-hosted that you control and it's everything that you can think of. You can promote your podcast. You also get a way to send out your RSS feed to different podcast players like again, Apple Podcasts, Spotify Pocket Cast, and the like. You also get analytics.

You can also publish your podcast for free or you can monetize it through premium subscriptions, micropayments, tips, or automatically embed list and click ads using the cookie list solution, for example, that they have there. So this is another option that is available to pretty much anyone who has the capability, the know-how and let's say the gumption. I couldn't think of a better word, but the gumption, you know, to do that. 

So. If you have, let's say, spin up a server on Hetzner and then you're going to install this on your server and start posting or sending, uploading your episodes to your CastoPod instance on your server, you have full and utter control throughout, you know, the entire thing. So what other ways do you think of that?

Well, I can look at how to do this. I can look through video podcasting, and get things set up. I can go ahead and do that through OBS. I can go ahead, and get my hosting set up through either Captivate CastoPod Podbean Transistor or any other different places. But how do I keep things organized? Well, the organization is the bane. of, you know, any content creator, any independent creator is trying to keep things organized. Hell, you can, you can write stuff in a book. A lot of people do that. They like, you know, going things about that way. But what I like personally, and also full disclosure, I am an affiliate for Notion is using Notion as a way to keep yourself organized. Let me show you how I do that through Notion. and give you kind of a behind-the-scenes peek of what I do now. I have this creator dashboard that I've bought from Sam Woodall, and I'll have the link and everything down below. I've posted this link to his store page many times and also sent it on the mastodon and blue sky and threads everywhere else that I've gone through several different dashboards and ways of. organizing as a content creator and Sam's method in his template is the easiest way I've found for me personally to work getting things done and taken care of. Now, of course, as you can see here, I have a lot of stuff already in the pipeline. I'm working on different things. I have stuff content already made, ready to go sitting there, ready to be posted up to YouTube and TikTok, and a different life. And also, of course, as you can see here, the live stream for this one today for this episode. Now, his method of setting a template up and notion is I'm not going to say genius, but it is a genius. It's easy to work with and embrace things down in a very easy manner by putting things in their spots. What do you mean by that? I mean,

If I go to the content vault here, they have, he has set it up where a publishing schedule. I have a Kansan view. I have videos, which are just, you know, the long-form videos. I got short form, all your TikTok's, YouTube shorts. I have these all set and ready to go. These are all set. I've recorded, edited, captioned. There's this sitting there. waiting to be scheduled. I got my livestream posting. So I have like for tonight, I got the indie game spotlight and the first two hours of episodes all set. I kind of like to go through it, I like to do it at least a week in advance. If I want to do it two weeks in advance, I'd love to do that too, but I don't get that far. I don't want to, you know, say, oh, in two weeks I have to do this. I like to do it. I'll probably start doing it more, but it's a personal journey. So I like to go do things slowly and get comfortable with the way it's going first. And then I'll add to it. And then you also got your written works. So I got two more. This is for tomorrow's or the next witness livestream. This is tomorrow's blog post I'll be posting up and I got to go in and add some more. ideas and more blog posts to finish out.

Excuse me. Finish out the rest of the bloggers, for the rest of August. And you also have your podcast and I got to take care of that because that came out today as an audio version. This is more for the audio version aside from things. So again, I like how it's all broken down in a way that is easy to look through. I want to look at the live livestream. All right. Go to the live stream section.

So if I want to go to, let's open this one up. This is tonight's episode. And now this is completely customizable. What you get with him, with Sam's template, is a lot of stuff. But if you don't use all this stuff, cause if you don't do a roll, B rolls and stuff like that, you don't need to worry about it whatsoever. It's just, it's a building block. It's the foundation of what he's built in a way that no is geared for more of a, um, I don't want to sound insulting, but a lower tier content creator, a small content creator, because there are other ones I've gotten from like Thomas Frank. His content creation template is very overwhelming when you look at it because his mindset of looking at it as a content creator and what he's looked at as a way to find things to be organized is very overwhelming. Yes, I said that twice, but. It is overwhelming. So there's a lot of stuff that was in there and it's just kind of like, whoa, whoa, hold on. I don't need all this right off the bat. Even with Sam's stuff. Yeah, it has a lot of things here, but you don't need to do this. You don't need to add it like you see here. I have I haven't touched much of this at all. Like you have a nice checklist if you have a problem trying to keep you. You do a live stream and you're always forgetting something.

You have a checklist here that you can go through. It's like, OK, I guess our OBS. OK, is the correct scene ready? Check. OK, this is go go-down list. And I like how he has it all set up with the different color coding and the optional and adhering to the stream. You can cite such sources and do like a script if you like going off a script. So there are different ways to look at this that are added. It's like I said, it's a foundation. It's there. If you want to use it, it's not mandatory to use it. You don't need to use any of this at all because most of us are not at the level where Sam is because he does his workflow is much different than my workflow. I'm more of a loosey-goosey kind of person. I like some structure. I'm trying to get better with my structure, but I'm not at the point where I’m using all of the stuff that is built down the road. When I start setting my workflow and getting more and more used to it, not say used to it, but more accustomed to doing a certain way and adding another procedure into it and then getting used to that as well. Then I can start adding in the pre-production and getting more involved with that. But now for $25. you'll get a hell of a lot of stuff for a Notion template that works for pretty much almost everybody. Let's say 98 % of the content creators out there, live streamers, YouTubers, bloggers, whatever, you have it all here. So definitely, I have a link if you wanna check it out if you haven't looked at Notion.

I do have a video. I'm going to be setting up another video where I go through and create your notion account get involved with the notion and work inside it a little bit more. Cause I thought I had a feel. I have a theory that a future Josh here does the command at the end of this episode, we had some kind of corrupted file issue, which pretty much knocked the, Oh, last 20 to let's say about 20 minutes or so of the podcast episode. out of commission. So unfortunately there is no way to, rebuild. So this is going to be the end of the episode, but look forward to next week is going to be a little bit better, hopefully crossing our fingers and everything. But until then have a good night and see you on the next episode of the independent creator.